Salesforce Health Cloud
Salesforce Health Cloud is the world's leading healthcare CRM platform trusted by top health systems and life sciences organizations. Integrated with AdvancedCare, it delivers a 360-degree view of patients, care coordination tools, and intelligent automation that transforms patient relationships. With AI-powered insights, care team collaboration, and seamless EHR integration, Salesforce Health Cloud enables healthcare providers to deliver personalized, proactive care at scale.
360° Patient View
Unified patient profile with complete health history, relationships, and preferences
AI-Powered Insights
Einstein AI identifies at-risk patients and recommends next best actions
Care Coordination
Collaborate across care teams with shared plans and real-time communication
Key Features
Patient Relationship Management
Salesforce Health Cloud consolidates patient data from multiple sources into a single, comprehensive view. The patient timeline displays all clinical encounters, procedures, medications, and care plans chronologically. Social determinants of health tracking captures factors affecting patient outcomes including housing, transportation, and social support. Family relationship mapping visualizes connections between patients and caregivers for coordinated family care. Patient preferences document communication choices, appointment preferences, and care goals. Care team member profiles show all providers involved in a patient's care with roles and specialties. Activity tracking logs all patient interactions including calls, emails, appointments, and portal messages. Custom fields capture practice-specific data unique to your workflows and specialties.
Care Coordination & Programs
Transform care delivery with Salesforce's care coordination capabilities. Care plans outline treatment goals, interventions, and tasks assigned to care team members. Chronic disease management programs support patients with diabetes, hypertension, COPD, and other conditions through structured protocols. Population health tools identify high-risk patients requiring preventive interventions. Care gap analysis highlights overdue screenings, vaccinations, and follow-ups. Task management assigns and tracks care activities with automated reminders and escalations. Care team collaboration enables secure messaging and care plan discussions. Patient engagement tools send automated reminders, educational content, and satisfaction surveys. Outcome tracking measures program effectiveness with quality metrics and patient-reported outcomes.
Einstein AI & Automation
Salesforce Einstein AI brings intelligent automation to healthcare workflows. Predictive analytics identify patients at risk of hospitalization, emergency visits, or medication non-adherence. Next best action recommendations suggest optimal outreach timing, content, and channel for each patient. Automated lead scoring prioritizes new patient inquiries based on likelihood to convert and lifetime value. Intelligent appointment scheduling suggests optimal times based on provider availability and patient preferences. Process automation handles routine workflows like appointment reminders, referral coordination, and insurance verification. Email marketing automation nurtures patient relationships with personalized health tips and practice updates. Voice and chat bots provide 24/7 patient support for common questions. Analytics dashboards visualize key performance indicators including patient satisfaction, care gaps, and program outcomes.
Platform Capabilities
EHR Integration
Bidirectional sync with Epic, Cerner, Athenahealth, and major EHR systems
Mobile Apps
Native iOS and Android apps for care teams to access patient data anywhere
Patient Portal
Experience Cloud powers branded patient portals with self-service tools
HIPAA Compliance
BAA included with enterprise-grade security and audit logging
AppExchange
Access 7,000+ pre-built apps and integrations from healthcare vendors
Custom Development
Low-code platform enables custom workflows and applications