HubSpot CRM
HubSpot is the leading inbound marketing and CRM platform helping healthcare practices attract, engage, and delight patients. Integrated with AdvancedCare, HubSpot combines marketing automation, sales tools, and customer service capabilities in one easy-to-use platform. With free core CRM, visual workflow automation, and powerful analytics, HubSpot enables practices to grow sustainably by building lasting patient relationships through personalized, helpful content and exceptional experiences.
Inbound Marketing
Attract patients with valuable content and convert visitors to loyal patients
Marketing Automation
Automate patient nurturing with workflows, emails, and smart content
Free CRM
Start free with unlimited users and contacts - upgrade as you grow
Key Features
Patient Attraction & Conversion
HubSpot's Marketing Hub helps healthcare practices attract and convert new patients through inbound methodology. Content management system publishes blog posts, service pages, and landing pages optimized for search engines. SEO tools suggest keywords, analyze page performance, and provide optimization recommendations. Forms and pop-ups capture patient contact information with customizable fields and conditional logic. Live chat and chatbots engage website visitors with instant answers and appointment booking. Email marketing sends newsletters, health tips, and practice updates with drag-and-drop email builder. Social media management schedules and publishes posts to Facebook, LinkedIn, and Twitter. Paid ad tracking connects Google Ads and Facebook campaigns to patient conversions. Landing pages convert visitors with focused messaging and calls-to-action.
Marketing Automation & Workflows
HubSpot's visual workflow builder automates patient engagement at scale. Lead nurturing workflows send personalized email series based on patient interests and behaviors. Lead scoring assigns points for website visits, email opens, and form submissions to identify ready-to-book patients. Smart content personalizes website and email content based on patient demographics, location, or previous interactions. A/B testing optimizes email subject lines, content, and send times for maximum engagement. Behavioral triggers automate actions when patients download resources, visit pricing pages, or abandon appointment forms. List segmentation groups patients by demographics, engagement level, or service interest for targeted campaigns. Reporting dashboards track campaign performance, conversion rates, and ROI. Attribution reporting shows which marketing channels and content drive patient acquisition.
CRM & Patient Management
HubSpot's free CRM provides essential patient management tools without cost limits. Contact database stores unlimited patient records with custom properties for healthcare data. Company records track referring physicians, insurance providers, and business relationships. Deal pipeline manages new patient inquiries from first contact through appointment scheduling. Email integration connects Gmail or Outlook to log all patient correspondence automatically. Meeting scheduling lets patients book appointments directly from your website or email. Task management assigns follow-ups to staff with reminders and notifications. Document storage attaches forms, insurance cards, and consent documents to patient records. Mobile apps for iOS and Android enable staff to update patient information on the go. Integration with 1,000+ apps connects HubSpot to your existing practice management and EHR systems.
Platform Capabilities
Free CRM
Unlimited users and contacts forever with core CRM features
Email Marketing
Drag-and-drop email builder with personalization and automation
Marketing Automation
Visual workflow builder for lead nurturing and patient engagement
Live Chat & Bots
Engage website visitors with real-time chat and AI chatbots
Analytics & Reporting
Custom dashboards track marketing ROI and patient acquisition metrics
App Marketplace
Connect with 1,000+ apps including EHRs and practice management systems